Seasoned entrepreneur

Alison is a seasoned entrepreneur, after having helped to build up a successful company, encountering many roadblocks and learning valuable lessons along the way.

The Creative Stone Company, which she and her husband built up, is a manufacturer of premium simulated flagstones, cobbles and cladding products.

From humble beginnings on a field in 1998, The Creative Stone Company has evolved into a company of substance and stature in the simulated stone industry.

The company provides its clients with myriad product solutions for driveways, house surrounds, patios, pools, entertainment areas and fire pits. Its wide range comes in a variety of colours, textures and exclusive finishes, with pigments imported from across the globe, ensuring its clients get the finest quality products made to international standards.

While stone manufacturing sits at the heart of the company’s business, design is in its soul and brings the stones to life in the client’s space. Through comprehensive design consultations and detailed CAD drawings, The Creative Stone Company’s amazing team of experienced design consultants can give its clients holistic design solutions for any indoor or outdoor space.

Creative Stone is committed to sustainability. By using recycled materials, grey water in the manufacturing process and supplementing power consumption with the use of solar energy, the company is taking steps towards reducing its carbon footprint.

The company continues to win awards and add to its prestigious products – both in texture and colour – and strives to be a leader in the simulated stone industry.

The Story of the Butterfly

A proudly South African company, the vibrant blue butterfly symbolizes our travels and our passion for developing new ranges and designs from classic to contemporary. We create beautiful spaces. We embrace the nuances of global influence with African passion. The butterfly also symbolizes transformation and our continuing journey in creativity. Our journey continues …

'I have learnt so much through my rite of passage of working with amazing teams over 24 years; building different teams, growing a brand and collaborating on a vision. It is this journey that has inspired me to step into my fourth career as a speaker, writer and coach on transformation and leadership.'


Gold Award: Homemakers (Stand Design & Excellence)
April 2019 – Homemakers Expo

Best Small Stand Award: Decorex
November 2018 – Decorex

Silver Award: Homemakers (Stand Design & Excellence)
November 2018 – Homemakers Expo

Silver Award: Homemakers (Stand Design & Excellence)
November 2017 – Homemakers Expo

Silver Award: Homemakers (Stand Design & Excellence)
November 2016 – Homemakers Expo

Silver Award: Homemakers (Stand Design & Excellence)
November 2015 Homemakers Expo

Excellence Award: Decorex
November 2013 – Decorex

Gold Awards: Homemakers 2012 (Stand Design & Excellence)
November 2012 – Homemakers Expo

Overall Winner: Grand Designs (Building Sector)
November 2012 – Grand Designs

Silver Award: Decorex 2009
November 2009 – Decorex

Overall Winner: Decorex 2007
November 2007 – Decorex

Some Projects.

By The Creative Stone Company

From the thousands of projects we have completed, below are a small selection of projects executed by the Creative Stone team. These projects represent the work of our design team or on occasion collaboration with incredible landscape designers. It has been an amazing privilege working in such wonderful homes fulfilling our mission of ‘Creating Beautiful Spaces.’