About

She is an award-winning Entrepreneur, Global Speaker, Writer and Coach specialising in Identity Intelligence™ and Author of Belonging, Finding Tribes of Meaning.

Growing up as a young woman in Apartheid South Africa Alison became a political activist for almost twenty years, working under many remarkable leaders of that time including the current South African President Cyril Ramaphosa. The leaders of that time were pivotal in shaping her mission to live a life of contribution.

Alison went on to become a multi-award-winning serial entrepreneur, transformational coach, and philanthropist passionate about bridging economic, social, and cultural divides.
However, it would take Alison sixty years to have the courage to tell her story. Today, she is a champion of Identity Intelligence, Belonging and Conscious Leadership.


In her book “Belonging,” she unravels her once-overlooked story. Her pivotal awakening to make a difference in the Anti-Apartheid movement. The journey of building a company from a shed on a field to an award-winning company with 150 employees, winning numerous awards, being featured on television, radio, and in entrepreneur magazines. Her transformative personal growth, overcoming many life and mental health challenges, is narrated through profound storytelling.
Now, as an award-winning speaker and author, she shares her story to inspire others throughout the world, that it is never too late to step into the power of who you were truly meant to be.


Current Roles

  • Co - founder and Executive Director at Creative Stone.

  • Executive Partner at The Mindset Development Institute.

  • Professional Speaker at Professional Speakers Association of Southern Africa. (PSASA)

  • Founder of Soul Voice Journeys

Awards

  • Global Recognition by L ’Officiel Magazine United Kingdom; Leadership Rooted in Activism 2024

  • Nomination: Women of Stature South African Awards 2025 in the Coaching and Mentoring Category

  • Coaching Foundation: Global Top Coach Award

  • PSASA Speaker Factor Winner 2021

  • Multiple Entrepreneurship Awards

Alison’s Message

Don’t wait sixty years to start loving yourself.


Don’t wait sixty years to start believing in yourself.

Don’t wait sixty years to own your story.


YOUR story could change someone else’s life!

Follow the journey.