Building a Business Since 1998
Navigating Stepping Stones: 28-Year Entrepreneurial Journey
Alison is a remarkable entrepreneur whose journey is a testament to her unwavering dedication and hard work. Together with her husband, she has successfully built and nurtured a thriving business, gaining invaluable insights into leadership, decision-making, and the resilience required to thrive in challenging times.
Entrepreneurship doesn’t test your ideas. It tests your identity under pressure. This story explains why Alison’s work resonates with founders. It’s shaped by lived experience, hard lessons, and the quiet discipline required to build something lasting and sustainable.
Alison and her husband built The Creative Stone Company from humble beginnings in a field in 1998, growing it into a substantial business in the simulated stone industry. At its core, Creative Stone manufactures premium simulated flagstones, cobbles, and cladding, trusted for a wide range of residential and lifestyle applications, from driveways and patios to pools, entertainment areas, and fire pits.
But what truly shaped Alison’s leadership wasn’t only what they made, but what building demanded. The company’s work required strong standards, operational consistency, and a reputation that could withstand real-world scrutiny. Design became part of the company’s signature too, brought to life through thorough consultations and detailed CAD drawings, helping clients make confident decisions about how a space should look and feel.
Creative Stone’s growth has been strengthened by a commitment to improvement and responsibility. The business has taken practical steps toward sustainability by using recycled materials, grey water in manufacturing, and solar energy to supplement power consumption, all part of reducing its footprint while maintaining quality.
Over the years, the company has continued to evolve its product offering and earn recognition, striving to lead in its category, and giving Alison a grounded foundation in what it takes to build, lead, and stay anchored through the long game of entrepreneurship.
Explore Alison’s keynote speaking
Discover how Creative Stone's skilled design team and wide selection of flagstones, bullnoses, cobblestones, and cladding can transform your home into a unique and breathtaking space.
The Story of the Butterfly
A proudly South African company, the vibrant blue butterfly symbolizes our travels and our passion for developing new ranges and designs from classic to contemporary. We create beautiful spaces. We embrace the nuances of global influence with African passion. The butterfly also symbolizes transformation and our continuing journey in creativity. Our journey continues …
Some of the the Creative Stone office staff on Heritage day
Part of the three Creative Stone production teams producing excellent products
“I have learnt so much through my rite of passage of working with amazing teams over 28 years; building different teams, growing a brand and collaborating on a vision. It is this journey that has inspired me to step into my fourth career as a speaker, writer and coach on transformation and leadership.”
-Alison Weihe
Selected Recognition
Gold Award: Homemakers (Stand Design & Excellence) - Multiple Years – Homemakers Expo
Silver Award: Homemakers (Stand Design & Excellence) - Multiple Years – Homemakers Expo
Decorex - Best Small Stand / Excellence (2013 / 2018)
Grand Designs - Overall Winner (Building Sector) (2012)”
